Greek Presidency’s visual identity designed by Beetroot Design Group won a bronze in the category “Brand implementation” of European Design Awards as announced at a ceremony in Cologne on 24 May.  

The ED-Awards are annual awards presented to European designers for outstanding work in the communication field and is a joint initiative of design magazines from across Europe, endorsed by the International Council of Communication Design.

“Aiming to focus on achievable and incisive goals and not extravagant political decisions the Greek Presidency of the Council of the EU commissioned us to create an identity, which relates to their political agenda” Beetroot explains, adding that: “Our proposed logo resembled a sailboat in full sail, formed from the initials of the European Union suggesting that EU citizens are sailing together towards a common future.” 

"The almost archetypical forms of the identity convey visually the goals of the Greek Presidency, while also maintaining a sincere and optimistic communication style,"  Beetroot designers suggest.

Read more about the logo and watch the video here.